First Page rank for important clinic and procedure keywords
Improved, ongoing rank for multiple keywords
173.3% increase in overall Organic Search blog traffic QoQ
The ChallengePlastic Surgery Skin Clinic, or PSS Clinic, is a cosmetic surgery clinic in Newmarket, Ontario. Ranging from surgical and non-surgical solutions, PSS Clinic saw the challenge of being a business that didn’t yet exist online.
Despite being in the trusted hands of established facial plastic and cosmetic surgeon Dr. Richard Rival and plastic reconstructive surgeon Dr. Victoria Hayward, without a website, interested or prospective patients wouldn’t be able to find them.
Rather than creating a website, and then seeing how they could build their presence online after, PSS Clinic partnered with Pedestal Search to start the process on the right foot, right at the start.
Knowing that their key procedures ranging from Botox to Coolsculpting can drive relevant patients to their office clinic, with the right positioning on Search Engines. And, also knowing just how important it is to have an SEO-focused website at launch, PSS Clinic saw Pedestal’s LIFT SEO system and their team as the perfect partners for the job.
The StrategyIn order to help Plastic Surgery Skin Clinic achieve their goal of ranking for an extensive range of crucial clinic and procedure keywords, Pedestal aligned this clinic’s services and cosmetic procedures to build a website that could drive relevant, local patients to their website.
With a well-optimized website, users could find PSS Clinic to call, book an appointment, or ask questions about coming into the clinic.
Website BuildPedestal designed a two-part comprehensive SEO strategy that focused on the core developmental, design and website content of the website.
This was done in tandem with building Pedestal LIFT-optimized content that would go on the live website, including service and procedure pages, blogs, as well as other supplementary clinic pages.
This included but was not limited to:
- Creating a website with clear, no-nonsense cosmetic procedure and service pages, to avoid duplicate content
- Optimizing meta-descriptions & page titles based on keyword research, clinic procedures and local SEO intent
- Ensuring a catalogue of LIFT SEO content was ready at website launch to ensure a competitive start for search discoverability
On-Page Optimizations & ContentAfter completing the initial website development and launching the website, Pedestal helped PSS Clinic optimize their content using our SEO-driven LIFT content optimization platform.
Producing blog content on a regular basis, and optimizing key pages consistently, we wanted to ensure search terms of significant importance could rank for the clinic on Google, and specifically the first page of search results.
Our proprietary SEO LIFT checker systematically applies over 120 SEO checks that Search Engines like Google look for when ranking content in organic search results.
Having this system in place continues in the ongoing success of the Plastic Surgery Skin Clinic. This means they can rank on competitive search terms, while also seeing increased rank on these terms, each month.
The ResultsIn the first year with PSS Clinic and Pedestal, the live website shows a steady increase in Search traffic month-to-month; with traffic to the website and PSS Clinic’s brand presence also increasing.
Our LIFT SEO blog content also sees incredible success in building brand awareness and reinforcing Plastic Surgery Skin Clinic’s voice as a subject matter expert.
While LIFT-built content presents significant importance to Search rank, the increase in new users and Search session traffic at 185.7% and 173.3%, respectively, also signals strong importance on building content that aligns with key-performing Search terms, as well as important pages to the clinic’s services and procedures, alike.
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