What is The LIFT SEO Advantage?

Search Engine Optimization involves a set of practices designed to grow profitable organic traffic to your website from search engines like Google and Bing. We ensure your site and content are optimized so you appear higher in search rankings and earn more traffic.
At Pedestal we use our proven 4-Step LIFT SEO System designed to raise your business above your competitors online:

Lay the foundation

Identify needs & opportunities

Fully-targeted content

Trenchant Optimization


Achieve Results Like These Through The LIFT SEO System Effect

1. Lay The Foundation

Our first step is to perform an SEO Audit of your website to identify and correct any technical issues that hinder your search engine rankings. We also set up software tracking systems to determine how the results from your SEO Campaign are directly impacting your online and offline sales.
  • Ensure your site-structure and webpages are search engine optimized
  • Identify and fix broken links
  • Correct website load speed issues
  • Ensure that your website complies with the “Mobile First” search algorithm
  • Identify and correct common mistakes in Google Analytics setups
  • Correct Metadata information that is directly fed into Google and Bing
  • Assess your backlink profile for negative SEO

2. Identify Needs and Opportunities

We assess your website’s current search engine rankings and your competitors’ performance to identify where the best opportunities exist. We use these findings as the basis for an SEO strategy that addresses both short and long-term opportunities.
  • Short-term: Make initial gains by optimizing for online search keywords and phrases underused or overlooked by your competitors.
  • Long-term: Production of a series of optimized content that will boost your search rankings for highly competitive search keywords and phrases.

3. Fully Targeted and Distributed Content

We create relevant content for your target audiences that builds consumer trust, loyalty, and retention while positioning your website as an authority in your industry. Our seasoned writers utilize up-to-date best practices in search optimization to quickly rank for keywords and phrases.  

All content is systemically run through our LIFT SEO System before publication

We write content that converts readers into customers

4. Trenchant Optimization

As we run your SEO campaign we continually assess your website analytics and search rankings to make refinements to the campaign. We use organic results and insights from any of your paid online advertising to adjust the strategy to reach your campaign goals faster.
  • Regularly monitoring how your webpages are ranking in online search to make improvements.
  • Results from paid campaigns inform our organic SEO strategy, and vice-versa.

Achieve Results Like These Through The LIFT SEO System Effect

Featured Case Study

Pedestal Boosts Organic Search Traffic and Sales For Tech Hygiene Crusader WHOOSH!

Pedestal lifted e-commerce brand WHOOSH! to the first page of Google for a wide range of high-volume searches, and increased revenue generated via organic search activity by 40% YoY.

Read the Case Study

Unlock The Power of SEO

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